Challenge.

The goal was to create an initiative that would not only raise public awareness about the importance of kindness in every way, but also connect in a meaningful way with Generation Z, using digital platforms such as Instagram and TikTok.

Strategy.

Striking visual identity:
The “Bicho do Mato” campaign was marked by a dynamic and engaging visual identity, combining natural elements with AI technology. The careful choice of animals representing Brazilian biomes, combined with the use of AI to create a modern visual narrative, allowed the campaign to stand out for its innovation and relevance.

2. Digital engagement:
To capture the attention of Generation Z, interactive filters were created for Instagram and TikTok, allowing users to transform themselves into animals characteristic of Brazilian biomes. This playful interaction would not only promote engagement, but also educate about Brazil's natural diversity in an accessible and fun way.

3. Strategic Content:
In addition to the filters, the campaign included strategic content such as moving flyers, static banners for the Foundation's website and inspiring stories of kindness towards nature shared on social media. Each piece was developed with the goal of conveying the message that kindness is an intrinsic part of our relationship with the environment.

Result.

Although originally conceived as a competition piece, Black Flag's “Bicho do Mato” campaign received extremely positive feedback during internal presentations. The material created was praised for its originality, capacity for engagement and alignment with the values of Fundação Grupo Boticário.

Black Flag is proud to present a campaign that exceeded the team's own expectations in terms of creativity and innovation. Even though it didn't air as planned, the “Bicho do Mato” campaign represents a vivid example of the agency's commitment to creating communication strategies that not only entertain, but also educate and inspire concrete actions for environmental preservation.